The Burberry Way
Nov 21st, 2008 | By Sören Kupke | Category: Best PracticeKnowledge@Wharton has published an interesting article about the strategy of the fashion label Burberry. “Founded in London 1856 by draper’s apprentice Thomas Burberry and known for outfitting British military and global explorers, Burberry has evolved into a multi-faceted luxury brand that has more than 300 company-owned stores and concessions in high-end department stores around the [...]
