Co-Innovation

Oct 29th, 2008 | By Sören Kupke | Category: Cooperative Strategy

Zia Yusuf (executive vice president global ecosystem and partner group at SAP) explains co-innovation and it’s impact on global business activities in the magazine SAP Spectrum (September 2008). According to Yusuf…

“By investing in building a network of partners, companies can accelerate innovation and improve return on investment for customers.”

He distinguishes between partnering and co-innovation.

“Plugging application pieces together through interfaces is partnership, while putting together resources to jointly create something new is co-innovation.”

To enforce research on co-innovation SAP founded a Co-Innovation Lab in 2007.

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  1. Nice writing. You are on my RSS reader now so I can read more from you down the road.

    Allen Taylor

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