Is there an “Organizational DNA”?
Oct 1st, 2008 | By Sören Kupke | Category: Economic TheoryThe authors Gary Neilson, Bruce A. Pasternack, and Decio Mendesofthe article “The Four Bases of Organizational DNA” (strategy+business issue 33) pointed out that strategy is not enough: “Executives no longer believe that a strategy — consolidation, transformation, or breakaway — is enough. “We’ve made the right strategic decision, but my organization isn’t motivated or set [...]
